I am a Sales Consultant at Steele Hyundai Fredericton, part of Steele Auto Group, based in Atlantic Canada, representing the Hyundai brand in Canada with a strong focus on product expertise, customer experience, and brand alignment.

Actively promoting Hyundai culture through education, digital content, and real customer experiences. My passion for the brand is rooted in long-term ownership, beginning with my first vehicle, a 1993 Hyundai Scoupe, followed by multiple Hyundai models over the years.

My background combines hands-on automotive retail experience in Canada with over 15 years of experience in digital marketing, business strategy, and entrepreneurship. Prior to relocating to Canada, I founded and led a digital services company in Peru, delivering data-driven marketing solutions and managing full-funnel campaigns across multiple industries.

As a Google Partner, I worked closely with organizations implementing Google Ads and Google Workspace solutions. This role led to multiple training and partner events at Google Headquarters in Mountain View, California, strengthening my analytical, performance-driven approach to marketing and customer engagement.

In Canada, I hold a Business Administration – Management diploma from New Brunswick Community College, complemented by a Bachelor’s degree in Business Administration from Universidad San Ignacio de Loyola. This academic foundation supports my ability to connect strategic thinking with operational execution.

Within my current role, I contribute beyond traditional sales by supporting digital engagement, product education, and brand visibility initiatives related to Hyundai vehicles. Through content creation and digital platforms (Facebook, Instagram, YouTube, TikTok and LinkedIn), I help customers better understand Hyundai products before entering the dealership, improving confidence, transparency, and overall experience.

I am driven by continuous improvement, collaboration, and long-term value creation. My professional objective is to continue growing within a corporate automotive environment, ideally contributing to brand, product, or digital initiatives aligned with Hyundai Canada’s long-term vision.